In the old times, many Muslim countries grow most of their food requirements locally or purchase them from other Muslim countries. However, the population increase outpaced the food supply, and Muslim trader were compelled to import foods from agriculturally leading countries. Unfortunately, most of the imported food products, especially those from west, failed to pass the Halal guidelines of Islamic Law. Thus, these Muslims simply avoided foods that did not follow the dietary standard of Halal or go for other option in the market.
The Halal marketplace is emerging as one of the most lucrative and influential market arenas in the world today. Halal is no longer just a purely religious issue, as it has become a global symbol for quality assurance and lifestyle choice. It is a new market force that should not be overlooked.
The booming Muslim population in the Middle East, North Africa, South and Southeast Asia, the former Soviet Union and China present a lucrative chain for the food market. Today, the two largest markets for Halal products are Southeast Asia and the Middle East. These areas equal more than 400 million Muslim consumers. Amount to, a Muslim buyer base estimated to be 1.9 billion is spread over 112 countries.
With a global consumer base of about 1.9 billion across 112 countries, the Halal market is estimated to be worth trillions of US Dollars.
The scattering of Muslims has resulted in different in races, cultures, traditions, and lifestyles, even though they are of the same religion. However, when it comes to Islamic regulations, Muslims strictly comply with the instructions revealed in the scriptures, especially those concerning eating habits and how they should be observed.
It dose not mean that all Islamic people have to consume the same thing or the same kind of food, but they must eat foods that are considered to be Halal.
Remember, Halal can be eaten by non Muslims, however Muslims will only eat Halal .
There is an increasing demand for Halal certified products.
A Halal certificate is a guarantee that products comply with the Islamic dietary requirements. Halal certification can enhance the marketability of your products.
Products Halal certified by the Department of Halal Certification can be advertised as Halal and can also use the Halal logo on their packaging.
If you are exporting or planning to export to Muslim countries then the Halal certificate will allow you to meet one of the important requirements by the importing countries.
If your product is used as an ingredient by your customer then it will help your customer obtain Halal certification and therefore, maintain your customers and may also increase your sales.